How can you promote a college effectively? In 2006 we started by creating one of the first professional-looking school websites in Italy for Gonzaga, a college in Milan. The website produced great results, with visits and consequent subscriptions booming over the years. In 2011 we suggested Gonzaga to take a step further, opening one the first school Twitter channels in Italy and creating a series of promotional videos for YouTube. The videos are produced by DontMovie Film factory in cooperation with InvisibleStudio. They show students and teachers in the school environment, and had over 10.000 visualizations within one month since publication.
