When Black is not so Elegant

When Black is not so Elegant
Video Campaign for WWF
When Black is not so Elegant

ABOUT THE PROJECT

CLIENT

WWF

YEAR

2012

CATEGORY

Digital communications

WHAT WE DID IN SHORT
  • Background analysis
  • Video concept
  • Shooting location
  • Co-screenwriting with production company
BRIEF

Following the success of our first video against coal pollution for the international campaign “Say NO to coal“, we were required by WWF to produce another viral video on the same subject.

OUR SOLUTION

We proposed to work on the same idea of “It doesn’t take much to ruin it all” of the first video, but in a different environment. We used our studio in the center of Milan as the location for a glam urban party; during this party an elegant young man starts talking to an attractive girl, only to have it all ruined by an awful stain on his teeth. The idea was to offer a metaphor of what happens in energy production, where a relatively small amount of coal-produced energy can make the whole energy production process much more polluting.

SUCCESS

The great feedback received by our video has convinced WWF to ask for  another video on the same subject for their 2014 campaign.

WHAT OUR CLIENT SAYS ON THIS PROJECT

  • "Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." "Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur." "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

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