How to create podcasts

How to create podcasts
Book for FAG Publisher
How to create podcasts

ABOUT THE PROJECT

CLIENT

FAG Publisher

YEAR

2006

CATEGORY

Books

WHAT WE DID IN SHORT
  • Preliminary research
  • Expert interviews
  • Copywriting
  • Digital imaging
  • Book website design
BRIEF

FAG Editori is a well-established publisher of technical books and manuals in Italy. They asked us to produce a complete yet easy-to-read manual on how to create podcasts.

OUR SOLUTION

Instead of creating just a technical manual on podcasting, we decided to stress the aspects related to intellectual creativity and quality of podcasting, in order to make it a reference for anyone willing to produce not just a podcast, but a good podcast, something worth listening to.  The result was a 150-pages manual, very agile but full of interesting notes, with interviews to radio broadcasters and journalists in order to unlock the secrets of good audio communication. On the side we produced a book website, with some PDF chapters and a list of the podcasts produced by our readers.

SUCCESS

The book had a national distribution in bookshops and libraries. Even if our target was a professional one, we discovered later on that it was also widely used in high schools and universities. The book was printed in 20.000 extra copies to be included in a technical magazine as a supplement. In 2009 it was also published online by a well-known Italian technical website.

WHAT OUR CLIENT SAYS ON THIS PROJECT

  • "Stefania and Giuliano are very professional technical authors, able to convey complex concepts with a plain and engaging style" FAG Publishers

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