Fighting HIV in Cameroon

Fighting HIV in Cameroon
photos & exhibition for Camtome Onlus
Fighting HIV in Cameroon

ABOUT THE PROJECT

CLIENT

Cam To Me Onlus

YEAR

2013

WHAT WE DID IN SHORT
  • Project Concept
  • Photo Shooting on-site
  • Interview recording on-site
  • Photo Editing
  • Photo Exhibition Design and Production
  • Online and offline Promotion
BRIEF

Cam To Me Onlus is a small but incredibly active and dedicated Italian NGO working in Cameroon and Cambodia to help people with HIV, disabilities and learning issues. They needed a new way to spread the word about their amazing projects, to help fundraising and promotion.

OUR SOLUTION

We went to Garoua, North Cameroon, and we lived the everyday challenges of Cam To Me local operators: feeding elders, homeless and children, helping HIV-infected people live a normal life and raise healthy children, and bringing basic sanitary and economic education to remote villages in the bush. We divided the project into two parts: photo reportage and photo exhibition. The photo reportage provided Cam To Me with high-quality image to be used on their online and print communication. The second part was the setting-up of a photo exhibition with A3-format high-defintion framed photos to be sold for fundraising.

SUCCESS

The exhibition toured in cultural centers in Milan, Genova and Legnano, with high appreciation from the public. Many photos were sold and all the profits were given to Cam To Me Projects. The exhibition was featured on local newspapers and blogs from Milan and Genova, thus providing an extra promotional effect.

WHAT OUR CLIENT SAYS ON THIS PROJECT

  • "Thanks again for your work. The funds raised thanks to the exhibitions are a precious present for those populations we are sustaining"

    CAM TO ME Onlus

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