Malta Movie Locations

Malta Movie Locations
Podcasts for Malta Tourism Authority
Malta Movie Locations

ABOUT THE PROJECT

CLIENT

Malta Tourism Authority, UK Office

YEAR

2009

CATEGORY

Digital communication

WHAT WE DID IN SHORT
  •  Benchmarking
  •  Cultural and historical research
  •  Content review
  •  Podcast format concept
  •  Onsite interviews and audio recording
  •  Onsite photography
  •  Scripting
  •  Audio Information architecture and experience design
  •  Audio editing
  •  Copy writing
  •  Voice-over selection and recording
  •  Logo and visual design
  •  Enhanced podcast production• Publication on iTunes Store
  •  Analytics monitoring and reporting
BRIEF

Few people know that Malta is dubbed the “Hollywood of the Mediterranean“. Many important films have been shot here, thanks to the exclusive filming facilities and beautiful locations existing on the island. The Malta Tourism Authority needed to promote this unexpected itineraries towards English-speaking tourists.

OUR SOLUTION

During an extensive trip to Malta we recorded interviews with Maltese filming locations experts and actors, and took photographs of locations used in blockbusters such as Troy, Gladiator and Munich. By mixing interviews, narrated lines and movie trailers we produced 10 podcasts with images which were published on Visitmalta.com website and on iTunes, and given to journalists during the annual World Travel Market trade fair in London.

SUCCESS

The Malta Movie Locations podcasts were downloaded more thank 40.000 times, and mentioned in many guides and newspapers like the BRADT Guide of Malta, the Malta Live Magazine, the Times Of Malta, the BBC and many others.

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