ABOUT THE PROJECT
IGI Global Publisher
- Background research
- Usability and interface analysis
- Academic writing
IGI Global Publisher, an important academic publisher in the UK, was interested in publishing a book about new advances in web design. The request was to provide cutting-edge and exciting visions on the latest trends in web design and usability, to be published in a seminal book for professional and academic use.
Together with Jonathan Bowen, professor of South Bank University in London, we conducted an extensive analysis on many websites trying to identity gender-related trends on large-traffic websites aimed at specific age and gender population. Our analysis on color schemes, user interface design and typography provided an interesting and innovative insight on how big media agencies target specific audiences.
The book was adopted internationally by Universities and private training companies for Web Design courses and masters.