Historical Aperitif and Tour

Historical Aperitif and Tour
Cultural Format for Leonardo a Milano
Historical Aperitif and Tour

ABOUT THE PROJECT

CLIENT

Leonardoamilano Srl

YEAR

2015

WHAT WE DID IN SHORT
  • Background historical research
  • Concept
  • Cultural Format guideline
  • Public Speaking
BRIEF

Make history alive. This was the aim of the project we undertook in Spring 2015. We had to engage general public, non-specialist, in the rich and varied history of Milan.

OUR SOLUTION

We designed a series of live historical evening talks with a  new format based on three parts: a spoken presentation with videos and images delivered by two history experts, focused on a specific story from the period (like the first serial killer in Italian history), then a themed aperitif with historical food prepared by historic cuisine experts, together with relevant live music, ending with a short guided tour to an iconic place of Milan related to the theme. The series was made of eight evenings, each one with a different subject: Roman times, Renaissance, XIX century, Belle Epoque, Futurism, the Second World War, the Seventies and the Eighties.

SUCCESS

The evenings were very successful with a high degree of fidelization of participants, and many local newspapers and blog reporting the events. The Renaissance evening and buffet was then repeated for Sorin, an international pharmaceutical company.

WHAT THE PRESS SAYS ON THIS PROJECT

  • "They are masters of the "Experiencial Tourism": ludic, multi-sensorial, innovative. The History Aperitifs are a mix of propositions original, intelligent, done with good taste and humour." Hebdo Magazine Review, 16 april 2015

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