ABOUT THE PROJECT
Egyptian Museum of Turin
- Training Concept and Design
- Staff Interviewing
- Training Delivery
- Selection of International Speaker
- Training Materials Production
The Egyptian Museum of Turin is the second largest Egyptian Museum in the world and one of the most important and visited in Italy. Renovated and relaunched in 2015, the Museum is having a remarkable success and its visitor numbers are booming. The Museum felt the necessity to train its staff in order to build on their success to make it sustainable and long-lasting. In November 2016 the Museum made a call for training proposals from a number of selected companies.
InvisibleStudio won the bid with a daring and innovative proposal: making the Museum reshape its working processes using Design Thinking to connect the staff to the audience and strengthen the teamwork among all departments.
Design Thinking is a working method based on a human-centred approach, radical interdisciplinary teamwork, empathy techniques, fast prototyping and user testing. Developed at the d.School at Stanford University and championed by world class design agencies like IDEO and Frog, Design Thinking is bringing new energy to organisations worldwide, stimulating innovative ideas, fostering new relationships between colleagues and enhancing the connection with the customers. Being certified with IDEO on Design Thinking method, and drawing on more than 20 years of experience in CX/UX (Customer Experience / User Experience) pivotal for a successful Design Thinking approach, InvisibleStudio proposed the Egyptian Museum to be the first museum in Italy to adopt it as a working process.
We went even further and invited the museum to be one of the first in the world to involve the entire staff of 40 in the Design Thinking Training, instead of training only a small number of participants as it usually happens. This way, the Museum can make the most of the creative energy hidden in all its employees, from curators to communication department, to administration and services. Moreover, the staff can apply empathy techniques to focus on the relationship with the visitor, increasingly important for museum survival in our age of ever-shrinking public funding. To emphasise this point we invited Peter Samis of San Francisco MOMA, a respected international museum expert, for a talk at the Museum, to give a fresh perspective on how museums are shifting their focus from collections to visitors. Design Thinking process can help this transformation into a Visitor-Centred Museum, a necessary change of point of view for museums to face XXI-century challenges.
The project has started in May 2017 and is due to be completed in October 2017. It is articulated in various Design Sprints of 5 days each, during which interdisciplinary teams learn Design Thinking and apply it to solve real museum problems. We will publish a complete report at the end of the project, but we’re happy to see that even half-way through the training the museum staff is already coming up with brilliant and very creative solutions for their everyday challenges.