• Coronavirus Lockdown: Tips to Organize a Virtual Visit to a Museum Using Google Arts&Culture

    March 14, 2020

    As you all probably know, Italy is in strict lockdown since the beginning of March. This means forced closure for...

  • Carsten Höller and John Baldessari at Fondazione Prada, Milano: Reflections on Museum Visitors in the Digital Age.

    February 1, 2020

    On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations: one...

  • Museum Rebellion

    October 12, 2019

    We took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo...

  • How old are those museum domains?

    August 25, 2019

    Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the...

  • The Elephant in the Museum: Learning and Visitor Experience

    August 12, 2019

    “The elephant in the room is that: the vast majority of our visitors do not use technology during their...

  • Why CX is Crucial for Museums

    February 20, 2019

    No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t...

  • Why Digital Technology Should Be “RETRO”

    February 6, 2019

    THE “RETRO” MANIFESTO: Digital Products should be: RELIABLE -They should not break down EASY TO USE — Visitors should immediately understand  how...

  • What a Building Says about Dictatorship: Fascist Architecture in Milan

    March 21, 2016

    Few people know that Fascism was born in Milan; it was founded there in 1919 by Benito Mussolini. Fascist...

  • Manutius and Apple logos

    A Steve Jobs from the Renaissance: Aldus Manutius

    February 17, 2016

    Steve Jobs in the XX century and Aldus Manutius in the XVI – Do great minds think alike?

  • Interview to Sandro Debono, curator of the Malta Museum of Fine Arts

    December 21, 2015

    Malta is a place for grand projects: the capital Valletta itself was built in just a few years to…