Coronavirus Lockdown: Tips to Organize a Virtual Visit to a Museum Using Google Arts&CultureMarch 14, 2020
As you all probably know, Italy is in strict lockdown since the beginning of March. This means forced closure for...
Carsten Höller and John Baldessari at Fondazione Prada, Milano: Reflections on Museum Visitors in the Digital Age.February 1, 2020
On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations: one...
Museum RebellionOctober 12, 2019
We took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo...
How old are those museum domains?August 25, 2019
Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the...
The Elephant in the Museum: Learning and Visitor ExperienceAugust 12, 2019
“The elephant in the room is that: the vast majority of our visitors do not use technology during their...
Why CX is Crucial for MuseumsFebruary 20, 2019
No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t...
Why Digital Technology Should Be “RETRO”February 6, 2019
THE “RETRO” MANIFESTO: Digital Products should be: RELIABLE -They should not break down EASY TO USE — Visitors should immediately understand how...
What a Building Says about Dictatorship: Fascist Architecture in MilanMarch 21, 2016
Few people know that Fascism was born in Milan; it was founded there in 1919 by Benito Mussolini. Fascist...
A Steve Jobs from the Renaissance: Aldus ManutiusFebruary 17, 2016
Steve Jobs in the XX century and Aldus Manutius in the XVI – Do great minds think alike?
Interview to Sandro Debono, curator of the Malta Museum of Fine ArtsDecember 21, 2015
Malta is a place for grand projects: the capital Valletta itself was built in just a few years to…