Sharing with you our love stories with culture
  • Coronavirus Lockdown: Tips to Organize a Virtual Visit to a Museum Using Google Arts&Culture

    March 14, 2020

    As you all probably know, Italy is in strict lockdown since the beginning of March. This means forced closure for all museums. Many museums have then started organising Facebook Lives and virtual visits from their closed galleries. We want to share with you a few tips we got from our experience of organising a virtual visit for 20 students of the master in museum

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  • Carsten Höller and John Baldessari at Fondazione Prada, Milano: Reflections on Museum Visitors in the Digital Age.

    February 1, 2020

    On the last floor of the iconic Tower of Fondazione Prada in Milan you can find two installations: one by Carsten Höller, the other from John Baldessari. Both are striking artworks, which play with the public in totally different ways. Carsten Höller created a visionary rooms where gigantic poisonous mushrooms hang from the ceiling, slowly rotating. The visual effect is stunning, especially

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  • Museum Rebellion

    October 12, 2019

    We took this photo a few days ago. We were heading to the National Gallery in London to research on Leonardo da Vinci for an educational project we are working on and we found ourselves in the middle of a big Extinction Rebellion protest against climate change, right in front of the museum. The contrast between the two situations could not have been starker. In the square, thousands

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  • How old are those museum domains?

    August 25, 2019

    Having been part of the early museums and the web scene (we started around 1995) we at InvisibleStudio had the curiosity of retrace some of the early dates of museum websites. Unfortunately it’s quite difficult to reconstruct with precision those early years – the only source usually is the meritorious Internet Archive, which saves websites year after year, but there is no

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  • The Elephant in the Museum: Learning and Visitor Experience

    August 12, 2019

    “The elephant in the room is that: the vast majority of our visitors do not use technology during their museum visit.” In 2008 Peter Samis of SFMOMA said this during a presentation on multimedia guides  ( slide 65). He was right: after more than 10 years, only a tiny percentage of users choose to pay a fee, no matter how

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  • Why CX is Crucial for Museums

    February 20, 2019

    No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it. In the last decade, people dealing with digital products had to become familiar with two letters: UX (User Experience). Ease of use and an overall attention to the user needs and how they are

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  • Why Digital Technology Should Be “RETRO”

    February 6, 2019

    THE “RETRO” MANIFESTO: Digital Products should be: RELIABLE -They should not break down EASY TO USE — Visitors should immediately understand  how to use them THOUGHT-PROVOKING — Digital Products should enhance creativity and critical thinking, opening up new and unexpected possibilities REPAIRABLE —Digital products should be easy to fix, without long and expensive intervention OUTSTANDING — Digital products are produced quickly, while long and careful design is required to

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  • What a Building Says about Dictatorship: Fascist Architecture in Milan

    March 21, 2016

    Are you interested in Pre-War Architecture? Be sure to check our Virtual Tour about Fascist Architecture in Milan. Few people know that Fascism was born in Milan; it was founded there in 1919 by Benito Mussolini. Fascist architecture left a permanent mark on the city, with some iconic buildings and urban interventions like S.Babila square, the left hand side of Duomo square, the

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  • Manutius and Apple logos

    A Steve Jobs from the Renaissance: Aldus Manutius

    February 17, 2016

    Steve Jobs in the XX century and Aldus Manutius in the XVI – Do great minds think alike?

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  • Interview to Sandro Debono, curator of the Malta Museum of Fine Arts

    December 21, 2015

    Malta is a place for grand projects: the capital Valletta itself was built in just a few years to be the most splendid and formidable fortress-city in the world. We were then little surprised when Sandro Debono told us, his eyes shining with enthusiasm, the final goal of the ongoing transformation of his National Museum of Fine Arts: to build a model for the XXI-century art museums.

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  • Cosa possiamo imparare dalla Bit Pop Revolution?

    November 25, 2015

    Se provi a chiedere a qualcuno chi ha fatto la storia dei computer, probabilmente salteranno fuori soltanto due nomi: Steve Jobs e Bill Gates, con un alone mistico il primo e lievemente luciferino il secondo.

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  • Imperial War Museum #2: the First World War Galleries

    July 27, 2015

    The new section dedicated to World War I, which was inaugurated on July 19th 2014 is the highlight of the renovations to the Imperial War Museum in London – which we discussed in a recent article.

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