Sharing with you our love stories with culture
  • Why CX is Crucial for Museums

    February 20, 2019

    No, we are not talking about the iconic Citroen CX, but it was a lovely car, so we couldn’t help paying a little homage to it. In the last decade, people dealing with digital products had to become familiar with two letters: UX (User Experience). Ease of use and an overall attention to the user needs and how they are

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  • Why Digital Technology Should Be “RETRO”

    February 6, 2019

    THE “RETRO” MANIFESTO: Digital Products should be: RELIABLE -They should not break down EASY TO USE — Visitors should immediately understand  how to use them THOUGHT-PROVOKING — Digital Products should enhance creativity and critical thinking, opening up new and unexpected possibilities REPAIRABLE —Digital products should be easy to fix, without long and expensive intervention OUTSTANDING — Digital products are produced quickly, while long and careful design is required to

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  • What a Building Says about Dictatorship: Fascist Architecture in Milan

    March 21, 2016

    Few people know that Fascism was born in Milan; it was founded there in 1919 by Benito Mussolini. Fascist architecture left a permanent mark on the city, with some iconic buildings and urban interventions like S.Babila square, the left hand side of Duomo square, the Milan Stock Exchange building and the Orwellesque Palace of Justice. I recently had the chance, thanks

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  • Manutius and Apple logos

    A Steve Jobs from the Renaissance: Aldus Manutius

    February 17, 2016

    Steve Jobs in the XX century and Aldus Manutius in the XVI – Do great minds think alike?

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  • Interview to Sandro Debono, curator of the Malta Museum of Fine Arts

    December 21, 2015

    Malta is a place for grand projects: the capital Valletta itself was built in just a few years to be the most splendid and formidable fortress-city in the world. We were then little surprised when Sandro Debono told us, his eyes shining with enthusiasm, the final goal of the ongoing transformation of his National Museum of Fine Arts: to build a model for the XXI-century art museums.

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  • Cosa possiamo imparare dalla Bit Pop Revolution?

    November 25, 2015

    Se provi a chiedere a qualcuno chi ha fatto la storia dei computer, probabilmente salteranno fuori soltanto due nomi: Steve Jobs e Bill Gates, con un alone mistico il primo e lievemente luciferino il secondo.

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  • Imperial War Museum #2: the First World War Galleries

    July 27, 2015

    The new section dedicated to World War I, which was inaugurated on July 19th 2014 is the highlight of the renovations to the Imperial War Museum in London – which we discussed in a recent article.

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  • War and Peace: the transformation of the Imperial War Museum of London

    July 19, 2015

    PROBLEM: how does one render it acceptable – in this age of political correctness – to include two objectionable words in the name of a museum: “Imperial” and “War”?

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  • 5VIE art project + design

    May 10, 2015

    This year, for Fuorisalone, 5VIE project was developed with the intent of shedding light on one of Milan’s oldest neighbourhoods. Rich in historical buildings, roman ruins, and beautiful hidden courtyards. Art in the City decided to participate in the this interesting project with shows in its space on via Medici, 15.

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  • The Table-Museum at our space, Art in the City

    May 5, 2015

    The idea of a museum doesn’t immediately come to mind when first presented with the charming tables built by Gianluca Serra, in which everyday objects (mechanical pieces, buttons, coin-operate telephones, compasses, pens, fish hooks) float in transparent resin.

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  • The Turin Museum of Cinema: A dream for all

    April 30, 2015

    Maria Adriana Prolo, a young Turinese woman, dreamt of building a grandiose museum of cinema in Turin. An enduring dream, one that experienced ups and downs, various difficulties and numerous venues, and which finally came to fruition in 2000 with its inauguration.

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  • Il ritorno di Leonardo a Milano

    April 22, 2015

    Il 2015 per Milano è un anno d’oro per la riscoperta della sua storia culturale. La volontà di far riemergere la Milano romana, il restyling della Darsena e la creazione del nuovo Museo della Pietà Rondanini ne sono gli esempi più evidenti. Su tutti svetta un nome, Leonardo da Vinci.

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