InvisibleStudio was founded in 2007 by Stefania Boiano and Giuliano Gaia, two former Museum professionals with a strong personal record in cultural innovation, including:
- The creation of the first website of WWF Italy in 1996
- The creation and running of the first website of the Science Museum of Milan from 1998 to 2002, the most visited museum website in Italy during those years
- A mention on the New York Times for the online 3D project “Virtual Leonardo”
- A Webby Award for the redesign of the Nature Publishing Group website
- Numerous international publications and papers on Web Design and New Technologies for cultural institutions
THE FIVE GOLDEN RULES
We believe that a successful, meaningful and enduring cultural project is based on five vital ingredients:
1. Research extensively
2. Design the experience
3. Engage emotionally
4. Be timeless
5. Don’t overuse technology
WE PUT OURSELVES IN YOUR USER’S SHOES
When we start a project our first and main concern is always about the user. Meeting people’s needs is a religion for us. From an online interface to a cultural format, from a mobile application to an interactive exhibit, making people’s life more enjoyable has always been in our DNA.
THE DEVIL IS IN THE DETAILS
Our works are always well crafted with an extreme attention to details. This is a natural byproduct of the passion and care we put constantly in our job. We also know from experience that even small details can help enhancing the user experience and final results.
YOUR PROJECT IS OUR PROJECT
We do care a lot about our clients’ projects. For that reason we only pursue projects that we find enjoyable, valuable and interesting and never accept to work on something we don’t believe in or just for money’s sake. We like feeling personally involved in your project and contributing to it.
More than 20 years ago we stumbled upon a book by the Italian Designer Bruno Munari. It was a revelation: from his words we understood that good design is transparent to users by making products easy to use, easy to learn and easy to understand. Good design just looks ‘right’ without being obvious to the user. In other words, good design is invisible.
Our studio in the historical heart of Milan is a small, glass-and-steel structure on top of a building, invisible from the main street and covered up with plants. In our invisible bubble we can hide away from the city chaos, look up to the sky and enjoy the silence while creating.
Our clean and simple designs are the result of deep thinking, user behavior observation and intense analysis in the pursuit of the best solution. A hard invisible work necessary for the final results, because, as Leonardo da Vinci said, “simplicity is the ultimate form of sophistication”.
Remember the Fantastic Four? Everyone would love to be a superhero. That’s why we like calling ourselves “The Invisibles”. And “InvisibleStudio” is a cool name, isn’t it?